Zokem , a provider of mobile analytics based on on-device sensoring, has raised $2.4 million (2 million euros) . Based in Finland, the company plans to use the money for aggressive global expansion and has brought in four new staff members to help execute it.
Initially, Zokem’s plan was to work with carriers and mobile handset makers, but now it has shifted its focus to media measurement companies and relevant research agencies. It says it can provide these organizations with a window into how and how much people are using their phones – extremely marketable information. Some of its products are targeted at regular consumers too.
Many other mobile analytics services depend on applications and networks to gather analytics data about phone usage. Instead, Zokem collects this granular data directly from users’ smartphones. For example, it could show customers which Android games are the most popular, or which search engines have proved to be the most useful.
Zokem keeps tabs on voice services, as well as entertainment applications, music use, device feature use, and phone browser market share. It is compatible with
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